RAL LOGO LICENCE was founded in June 2013 and has since been handling advertising licensing and monitoring licences for using Stiftung Warentest word/picture marks in test result advertising. Since May 2020, we have been the awarding body of the German Federal Ministry for Economic Cooperation and Development (BMZ) for the government-run meta label for sustainably produced textiles ‘Green Button’. Since March 2023, RAL LOGO LICENCE has been commissioned by the German Federal Ministry of Food and Agriculture (BMEL) to act as the regulatory body for Nutri-Score nutrition labelling in Germany.

Expert logo licensing: consulting, creation & monitoring

Expertise in all areas of logo licensing, consulting and support of companies in the licensing process, creation of licensing conditions, successful monitoring of logo use in advertising and communication in all media with the help of experienced partners.

Learn more about RAL LOGO LICENCE
Competent staff

Our team of 11 is trained and experienced in all aspects of licensing. We provide you with competent and targeted support for your concerns and are happy to answer your questions by phone or email.

Online licensing platforms

We work with our IT partners to create user-friendly online licensing portals and guide companies through the process if required. The portals are continuously monitored and, in the event of innovations and changes, adapted and optimised in consultation with our customers.

Market monitoring

We monitor the use of labels in the media, on products and at the point of sale to ensure that they are used as intended. The frequency and scope of the monitoring is determined by our clients and adapted at short notice if necessary.

RAL on the road

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Fashion and textiles are becoming increasingly fast-paced, so people often overlook where textiles come from. (Video in German)
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The Nutri-Score uses letters and traffic light colors to simplify conscious purchasing at a glance. (Video in German)
Frau und zwei Männer sichten Unterlagen und blicken auf ein Smartphone Fotolia/Engine Images

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